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Cutting Edge Radio: How to Create the World's Best Radio Ads for Brands in the 21st Century This is the first definitive side-by-side guide to creating cutting edge radio commercials, exploring everything from how radio communicates, what kind of commercials work best, how to get great radio ideas and develop them into scripts, ho

TITLE	:	Cutting Edge Radio: How to Create the World's Best Radio Ads for Brands in the 21st Century
AUTHOR	:	Jim Aitchison
RATING	:	4.55 (918 Votes)
ASIN	:	0130093157
FORMAT TYPE	:	Paperback
NUMBER of PAGES	:	280 Pages
PUBLISH DATE	:	2002-09-16
GENRE	:

This is the first definitive side-by-side guide to creating cutting edge radio commercials, exploring everything from how radio communicates, what kind of commercials work best, how to get great radio ideas and develop them into scripts, how to cast the best talent, and how to record and mix the final tracks. Join a master class of legendary radio gurus that includes Britain’s Tony Hertz and Ralph Van Dijk … America’s Austin Howe, John Immesoete, Keith Reinhard and Thomas Hripko … Australia’s Street Remley, Lionel Hunt and Jack Vaughan. Spiced with first-hand tips from famous creatives like Michael Conrad, David Droga, Paul Fishlock, Neil French, Steve Henry, and more. Share their personal creative processes in page after page of practical and inspiring advice, complete with the world’s best scripts. Learn the trade secrets of radio recording in the

Editorial : deserves a place on the bookshelf of every ambitious creative team in the region -- DAVID GUERRERO, Chairman & Chief Executive Officer, BBDO/Guerrero Ortega Manila

Aitchison has managed to create the rare advertising text that simultaneously entertains, educates and most importantly, inspires. -- ADOI magazine, Malaysia

Cutting Edge Radio is a burster. Congratulations on another definitive piece on our mad, mad industry. It's one helluva contribution. -- STREET REMLEY, Street Noise Adelaide

Read this book and I defy you not to want to come up with a great radio campaign tomorrow. -- Lionel Hunt, Chairman and Creative Director, Lowe Hunt

Read this book today and I defy you not to want to come up with a great radio campaign tomorrow. -- Lionel Hunt, Chairman & Creative Director, Lowe Hunt

This book pi

I teach urban ag at Metro State Denver and students in a class of 25 might have two who even know what to do with a seed . Christine Jarmola has written a funny, thoughtful, and dare I say, inspirational, new adult book. It is, rather a book of stories about historical events. The motivation was neither altruism or socialism, but to provide leverage against the labor and socialist movements of the day. Other reviewers have also pointed out that the authors use of the 4 animals as the 'Andean Medicine Wheel' is largely of his own creation and not a traditional concept. Better known are the arguments over whether the play and movie produced from Anne's diary truly reflected the "real" Anne. Chamber's lobbying against 'ObamaCare' in 2009, while promising President Obama on tape that they were in support.

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I loved this book, because it tackl